Retailers...Missing Out On A Niche Market

[Bayou Twin Mom]

Multiplicity in births have been on the rise in the past ten years, however many retailers have yet to realize this shift in demographics. According the the U.S. Health Department, there were almost 140,000 sets of multiples born in 2005. That was three years ago and it is pretty evident that the growth has continued.

Have you ever tried shopping for a birthday card for a set of twins, triplets or more? You were most likely disappointed with your findings. Or should I say lack there of? Most greeting card and stationery stores carry one or two cards (if you're lucky) for a twins' birthday.

Try to search the internet for "twin cards", you will find a few websites offering cards with cute twin sayings, but they are not a solution to celebrating annual holidays and birthdays on a national scale.

These cards are not just for families with multiples, but for those who want to "thank" their customers who have multiples or send a unique card to a friend with multiples.

Gemini Greetings LLC offers 75 variations of greeting cards for individuals and families to celebrate birthdays, Halloween, Thanksgiving, Mother's Day, Father's Day and Valentine's Day.

This mom owned business was formed as a result of a frustrated mom of twins unable to find a simple birthday card for a playmate to give from her twin boys. Magazines and newspapers are not interested in the traditional "mom owned business" story any more. So, I am educating my media contacts that retailers are are missing out on a new revenue stream for this ongoing growth of families with multiples. Gemini Greetings LLC offers at least one solution to this niche market when it comes to expressing good wishes through out the year. Money talks, so why is it so hard for retailers to accept this recent TREND IN TWINS?